Mercedes Benz Center Concept

Architect
Mercedes Benz Metropolises Center Concept, Stuttgart

Date of Realisation
March 2007

Project
Mercedes Benz Metropolises Center Concept, Cologne

Project Description
Quality, innovation, fascination. Visitors to the new Mercedes Benz Centres opening across Europe experience this global brand’s values to the fullest. These super-showrooms are theme parks for motor aficionados. In their vast bright spaces, “brand galleries” feature a glittering array of models, exhibitions, and cultural events relating to motor sport and design.

The Frank Gehry UltraCube is part of this high-powered experience, for the same brand values apply to “the Silver Arrow of furniture.” Quality, innovation, fascination.

Additional Information
http://mercedesbenz.com

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