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Lacoste VillageArchitectLacoste Event Team Date of Realisation May 27 – June 10 2007 Project Village Lacoste at the French Open 2007 Project Description “Le Crocodile” was his nickname, and a crocodile embroidered on his blazer became the logo of the global fashion brand founded in the 1930s by French superstar tennis player René Lacoste. Today, the crocodile symbol is sported by over 25 million pieces of apparel a year, from the famous polo shirt to watches, shoes, sunglasses and perfumes. As a major sponsor of the 2007 French Open, Lacoste created an exclusive lounge at Roland Garros in Paris. The Lacoste Village was a chic retreat where VIPs, key accounts and the company’s own sponsored stars, including Andy Roddick, could relax between the exhilarating games fought by the world’s greatest tennis players. To convey the power, dynamism, and clean white elegance of championship tennis, Lacoste chose white UltraBellini Chairs. Game, set, match! Additional Information http://lacoste.com Images    Select a thumbnail above to view an image of your choice. |
